Case Studies
Espreciso
The problem: Users make coffee on average 3 times a day. Notes are messy to look back on and draw conclusions from.
The goal: Create an app for home coffee brewers to be able to record their daily brews, view past brews and connect with other coffee enthusiasts in a community space.
The product: Espreciso is an app for home coffee brewers who want to record their attempts at making their perfect brew
Skills I developed: User Research, Creating Personas, Sketching, Wireframing, Low-fi prototypes, running Usability tests, High-fi prototypes, Figma, Mobile App Design, defining KPIs and success metrics.
Accessibility considerations (WCAG): Distinguishable: Colours used on the app passed the WCAG guidelines on contrast ratio (6.58:1). Navigable: App sections have titles that describe topic or purpose.
SuperEats
The Problem: Food apps can be overwhelming and hard to navigate. Eating is a social activity and not having the option to place group orders is frustrating.
The Product: SuperEats is a food delivery app that offers a wide variety of foods. It is easy to navigate all the way through to checkout with the option of placing group orders.
Skills I developed: User Research, Creating Personas, User Journey Maps, Sketching, Wireframing, Low-fi prototypes, Usability tests, High-fi prototypes, Mobile App design, Figma.
Accessibility considerations (WCAG): Section 1.4.3 colour contrast ratios are compliant (3.73:1), labelling icons and navigation bar for users who require a screen reader, section 2.4.2 pages have titles that describe topic or purpose.
MedReminder
The problem: Keeping track of recurring medication can be tedious and forgetting to do so can put people in harm's way.
The product: MedReminder is a UK based organisation focused on medication reminders and tracking. Carers and family members needed a tool that helps them track their patients or family members intake of medication to ensure they are following their treatments. I designed a mobile app as well as a responsive website for this project.
Skills I developed: User Research, Creating Personas, Sketching, Wireframing, Sitemaps, Low-fi prototypes, running usability tests, High-fi prototypes, Figma, Mobile Apps and Responsive Web Design, Progressive Enhancement and Graceful Degradation, Mobile First Design.
Accessibility considerations (WCAG): Section 1.4.3 colour contrast ratios are compliant (6.78:1), labelling icons and navigation bar for users who require a screen reader, section 2.4.2 pages have titles that describe topic or purpose.
Helpapet
The Problem: A pet shelter does not have an online presence and wants to make the adoption of pets an easy process as well as reaching more people.
The Goal: Design a responsive website for an animal shelter to showcase all the pets available for adoption and outline a clear adoption process for users.
Skills I developed: User Research, Creating Personas, User Journey Maps, Sketching, Wireframing, Low-fi prototypes, Usability tests, High-fi prototypes, Adobe XD, Mobile Responsive Web Design.
Accessibility considerations (WCAG): Perceivable: all non-text content that is presented to the user has a text alternative that serves the equivalent purpose, Distinguishable: Colours used on the website passed the Web Content Accessibility Guidelines, Navigable: Web pages have titles that describe topic or purpose.
Verisart
Web3 tools to sell NFTs and protect against fraud.
Mapping the different user flows of the product to have a general view of the business.
Understanding the User - Who are they / Why are they using the product / What matters to them?
Defining the goal and success metric of the new product experience
Verisart is to NFTs what Vestiaire Collective is to second hand luxury clothing.
Solving: “How do we become a safe place where collectors come to buy authentic art.”
Goal: Get collectors to sign-up to Verisart.
Success metric: conversion from view to new account.
Ideating - flows focused on getting users to sign up
Context: a lot of collectors that received certificates need to be captured by Verisart as they are their target audience (NFT buyers).
Opportunity: there is an easy way to make an impact by converting collectors from viewing certificates to signing up.
Prompt: design a mobile product experience for viewing a certificate and signing up to Verisart. Design this experience for a Collector, not a Creator.