E-Commerce

I started my career working for some of the most iconic retailers, both for native online marketplaces & luxury retailers operating their own storefront.

  • E-retail coordinator focused on the UK market to create an omnichannel luxury experience.

  • Affiliation partnerships for creators & online retailers to grow the business.

  • Marketing for two brands with a sustainable purpose: Bottletop eco luxury handbags and #TOGETHERBAND’s UN Global Goals campaign.

Louis Vuitton

Responsible for the product, user experience (UX) of the services and e-commerce journeys.

Mission: work with the brick and mortar stores to build a high end omnichannel experience for clients.

Nike x Louis Vuitton

Coordination of the launch of the collaboration between Virgil Abloh’s Nike Sneakers & Louis Vuitton.

Watch Virtual Try-On

Hosting Digital VICs @ Savoir Faire Event

FARFETCH

Analysis and reporting of partner and regional performance.

Competitor audits, generating new partnership opportunities and maintaining current deals.

Developing rate optimisation strategies to further profitability.

Global campaign lead for all promotional activity: briefing assets and copy, leading teams in all countries worldwide to align on action plans. Ensuring good coverage of campaigns from all partners and affiliates.

FARFETCH rebrand

‘Open Doors’ to a new world of fashion. The Fuse logo.

BOTTLETOP

Luxury products made from recycled materials.

#TOGETHERBAND

High end upcycled bracelets with a purpose.

Each coloured band represents one of the UN's 17 Global Goals. The bands are 100% upcycled marine plastic waste. The clasp is made from decommissioned illegal firearms from Central America

Growing BOTTLETOP and launching #TOGETHERBAND

Developing the digital presence of a fast growing sustainable business.

Collaborating with creative teams to produce high performing assets.

My highlight was creating an instagram filter from scratch on SparkAR for the launch of the #TOGETHERBAND campaign.