In The Lab Barbers
Website refresh for a growing business
Francesco’s business has grown at a fast pace since launching his website. He was now opening a barber studio with more seats and employees to scale his business further.
He wanted a brand refresh and new features to keep improving the digital experience for his clients.
I started by reviewing what he wanted, what wasn’t working and the key dates for the brick and mortar and digital launches.
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5th of August brick and mortar shop launch and new website launch
September: adding a new member of staff (another barber)
October: launching promotional packages through emails
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No Apple Pay
Can’t accept tips on square payment
Items can only be alphabetically ordered which doesn’t allow for product strategy (losing sales on skin fades as it is too far down on mobile)
When clients buy the monthly package with 3 sessions in the month they can’t select their dates so they have to message Francesco the dates they want and he has to do it for them. A potential solution in the meantime could be to give them a coupon that would cancel the price of the haircut and the deposit
Francesco need to be able to make codes and coupons for certain customers (high spenders, local business partnerships etc.) 10%, 20% etc.
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Homepage (videos and assets of the new barber shop)
About
Services
Booking System
Contact
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Staff selector: Select your barber in the booking system
One of the barbers will provide skincare + barber service and one will do just barber so will need to be able to show this on the booking system
Apple Pay
Tips
Google business profile
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Old UI / colour palette
Grey, black, white, red typography
New UI /colour palette
Grey, black, white, tuscan sun yellow, marble (will be reflected in the physical studio)
Logo will be the same expect it will say ‘in the lab barbers’ and will have hints of neon yellow
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Within the first month of launch:
Sales +120% YoY
Sales +12% MoM
Unique visits +43% YoY
19 new recurring customers